Happy Friday everyone! The following three people are who you need to be following on Twitter and LinkedIn on a daily basis to learn more about strong social engagement strategies and how to develop powerful brands.

Jamie Crager – @JamieCrager

Jamie, an interactive media and digital marketing analyst, is one of the people that I make a point to check his Twitter stream on a daily basis. He has a lot of knowledge for what is going on in the creative social media space for both personal use and company brands.

I am excited to see what Jamie has to come with his new website www.CrowdShifter.com.

Dan Schawbel – @DanSchawbel

If you have questions on how to develop your personal brand, Dan is your man. He shares a lot of creative ideas and insights on creating a powerful brand through his website www.PersonalBranding.com.

Dan is the managing partner for Millennial Branding and has recently launched his new book Me 2.0.

Xan Pearson – @XanPearson

Xan (pronounced Zan) is a sponsorship brand marketing and social media guru. When you follow Xan, you’ll be up-to-date on the latest creative sports sponsorship ideas and how to create a strong brand strategy.

Be sure to follow Xan on her blog, The Social Junction.