“Tweet to Drive” Tour of Chicago with @DriveBuickChi [VIDEO]

Brian and I were in Chicago for Labor Day weekend celebrating our 1 year anniversary. We had a lot of activities on the weekend agenda, but one of them didn’t include the surprise we would find in the downtown Chicago parking garage.

We happened to park in the same parking garage as the Buick “Tweet to Drive” @DriveBuickChi cars. So, naturally I tweeted to @DriveBuickChi telling them we found their cars. Almost immediately @DriveBuickChi responded and we got a test drive scheduled for 10am on Labor Day!

Buick’s “Tweet to Drive” initiative is definitely a great way to drive awareness and engage with consumers ages 20-35. Prior to today’s experience, we likely would have never test driven a Buick or have even included the brand in our consideration set of automobiles. However, our interaction with the automobile, a friendly, non-threatening brand ambassador and the brand itself via “real-time” communications has definitely swayed our opinions. Buick has proven that it understands its target consumer and is taking the right approach to drive engagement, conversations, and interest!

We had some fun with the promotion and took a LIVE TwitVid next to the Buick LaCrosse and tweeted it to @DriveBuickChi 30 minutes before the scheduled pick-up. We were pumped to document the experience through photos on Twitter and then create a video of our Buick LaCrosse test-drive tour of Chicago:

Buick Tour of Chicago with “Tweet to Drive” @DriveBuickChi from Laura Gainor on Vimeo.

If you don’t live in Chicago, and you want to experience the “Tweet to Drive” promotion, they will be traveling to other cities with Austin being the next city! What do you think about the “Tweet to Drive” Buick promotion?

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5 Replies to ““Tweet to Drive” Tour of Chicago with @DriveBuickChi [VIDEO]”

  1. VERY cool promo. I, too, am one that in most cases probably would never have considered a Buick. Brilliant way to get folks in the car who otherwise wouldn’t consider.

  2. Thanks for the comment, Chris. Brian and I were amazed at all the cool features of the Buick LaCrosse. We would have never known about them if they had not had this Twitter promotion.

    They could expand upon the promotion as well by having a “Tweet To Drive” blog and post weekly pictures from fans. This is something that SpikeBall has done a great job of!:)


  3. Thank you for such a fantastic article and video to document your experience! I had a great time being your Brand Ambassador while we drove around Chicago. Your enthusiasm for and experience in social media are inspiring! I hope you both will visit us again so may test drive the Regal.

  4. Hi Chanthana. Thank you for the comment. Brian and I had a great time touring Chicago with you in the Buick LaCrosse. You are doing a great job as brand ambassador and making it a cool social media experience for those that contact @DriveBuickChi.

    We hope to get down to Chicago again soon and will definitely be tweeting to you. Thank you very much for the Cubs tickets for tonight’s game. That was very generous of you and we hope to put them to use.

    Have a great week!

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